Last year was huge in terms of winter sports. The Olympic Winter Games in Sochi had us all glued to our TV screens, and the athletes even inspired some to try out skiing for the first time.

Fast forward to the 2014/2015 season, and it seems the popularity of winter sports has gone from strength to strength, as cheaper deals have meant that more people than ever can afford to spend a week on the slopes in various destinations.

At Ski & Trek, we thought it would be a good idea to take a look back at the last 12 months and see what has changed, as well as look at the trends that have emerged on the piste. So sit back, and let us fill you in on the most exciting goings on.

Where to go?

There are numerous destinations that spring to mind when asked to think about your ideal ski resort, but the past few months have seen a clear favourite emerge, especially in terms of visitor numbers. A poll carried out by Trivago in December revealed that Chamonix, France was the favourite resort among winter holidaymakers for the 2014/2015 season.

According to the research, France was by far the most sought-after destination among British travellers, claiming six resorts in the top ten, all of which were located in the Rhone-Alpes region.

France was not the only country making waves this season, though, with Bulgaria and Andorra emerging as the go-to places for those on a budget. The findings revealed the average price per night in Bulgaria was £55, while those travelling to Andorra could expect to pay £103.

When it comes to reputation, St Anton in Austria came out on top, but, of course, staying in top quality accommodation doesn’t come cheap - the average price per night for a hotel in this resort is £260.

What to wear?

Some skiers would argue that looking good and showing off your skills are of equal importance, so it’s no surprise that ski fashion is a priority for many travellers. This year, a number of trends have emerged as must-have looks, so we thought we would run through some here:

  • Checked: Bold checks in bright colours have emerged as a favourite look among younger skiers and snowboarders, and the edgiest trendsetters even wear two contrasting patterns at the same time - think a plaid jacket with striped trousers and you’ve got the right idea.
  • Pink: The last 12 months has seen pink shades reemerge with a bang. What was once considered too “old school” has now made a big comeback. The great thing about this look is that it is feminine without being too girly, and you can pick from a variety of shades - from magenta to rose.
  • Cargo looks: Yes, brights are great for standing out from the crowd, but neutral hues are the look of choice for the chicest individuals on the piste. Beiges, greys and browns are perfect for helmets and outerwear, and bring something a bit different.
  • Fluorescents: Yes, neutral shades may be all the rage, but that doesn’t mean skiers have no time for brights. Fluorescent pinks, oranges and yellows look great against the contrast of the snow, and attract a lot of attention on the piste.

Must-have gadgets

Gadgets and skiing are two words that don't usually go together, but given the impact technology has had elsewhere, it was only a matter of time before the world of winter sports was affected by the latest gadgets and gizmos. Here is our rundown of the best we’ve seen over the last year:

  • Bushnell BackTrack: This lightweight device is every off-piste skier’s ideal companion. It can be programmed with three locations, directing users where they want to go through a simple GPS receiver.
  • iTrailMap 3D: Say goodbye to stressful pit stops pouring over a damp piste map with this handy app. Available for iPhone users, it provides a 3D image of your resort and features all the information you need for a successful day on the slopes - including where to stop for lunch.
  • REI ski carrier: Yes, you’re right, it does sound dull, but how many of you have had a meltdown while trying to carry your equipment from A to B? Exactly. This handy little accessory binds your skis together, making transporting them stress-free!

What you’ve been saying…

At Ski & Trek, we like to think we’ve got our ear to the ground when it comes to what you’ve been talking about. And this year, as expected, we’ve seen a rise in the number of people posting on ski-related forums, talking about their first trip to the slopes. General information about the best equipment to use and the hottest deals on gear are incredibly common, which is why we aim to address a lot of these queries with our regular blog updates.

What’s next?

Well, looking to the future is always difficult in an industry that's always changing. It’s fair to say that skiing and snowboarding are no longer reserved for the wealthy alone, as a wide variety of enthusiasts now flock to the slopes year after year. It is almost a certainty that fashion will continue playing a large part in winter holidays, as celebrities and style icons use the piste as their runway before sharing snaps on social media.

What are your predictions for the future? Let us know below...